A: The Visual Campaign Builder (VCB) is proprietary software that enables the visualization of mailing list data. According to recent studies, 90% of information transmitted to the human brain is visual. The added visual context makes creating accurate mailing lists much easier, faster, and more enjoyable. For example, if you target households with a presence of children, you will see children appear in the VCB.
A: While the Visual Campaign Builder (VCB) is accurate in a broad sense, certain data points, and combinations of data points, are difficult to represent visually. As such, all information, graphics, dimensions, images, including artists impressions and computer generated images, or visual representations, are for general information only and do not constitute any representation by Pitney Bowes Direct Marketing or by its Agents or representatives.
A: We call them "stickers". For certain data selections, such as marital status, we use stickers to visually represent your data selections. In the case of marital status, we use a traditional diamond graphic to represent an engagement or wedding ring. If you select an interests, such as sports, you might see a soccer ball sticker appear. We do this for data selections that are difficult to represent visually in a more efficient manner.
A: As you build your mailing list, the number of prospects you are targeting will update instantly in the TOTAL PROSPECTS box at the right side of the VCB.
A: At any time, you can view a small preview of your mailing list using the "Show Me A Sample" feature in the builder. This feature enables you to immediately view a about a dozen random samples from your total list.
A: This button provides you with an all-inclusive estimate to launch a complete direct mail campaign with your current mailing list.
A: Yes. The Visual Campaign Builder (VCB) provides you with both. At any time, you can find the raw text version of your data selections at the right side of the VCB under "Data Selections".
A: You can set the geographic parameters for your mailing list or direct mail campaign using the following options: define a mile radius around your business address, or use a list of ZIP Codes™.
A: Yes. To do so, click on the ZIP CODES™ tab within the VCB and enter one or more Zip Codes separated by commas.
A: In the Visual Campaign Builder, click on the BASIC tab. This tab offers options including: age, income, presence of children, gender, homeowner or renter, and marital status.
A: In the Visual Campaign Builder, click on the HOUSING & FINANCE tab. This tab offer options including: estimated home value, length of residence, credit cards, net worth, and mortgage status.
A: In the Visual Campaign Builder, click on the INTERESTS & HOBBIES tab. This tab offer options including: arts, beauty, collectibles, cooking, crafts, fashion, health, history, home improvement, magazines, motorcycling, outdoor recreation, outer space, photography, politics, reading, self-help, sewing, sports, video games, and wine.
A: In the Visual Campaign Builder, click on the POLITICAL tab. This tab offer options including: conservative, liberal, or independent.
A: In the Visual Campaign Builder, click on the ADVANCED tab. This tab offer options including: ethnicity, birth month, religion, and charity donor status.
A: Click on the large, red SAVE & CONTINUE button located at the right side of the VCB.
If you are not logged in, you will be promoted to log in or register a new account.
You must have a registered account to save your mailing list.
You can provide a unique name for each mailing list that you save for future reference.
Once you save a mailing list, you can go back and edit the saved list at any time in the future.