Support

Your success is our success

We're empowered to help

Our team is committed to providing the best possible customer service experience.

We only hire smart, creative, and self-motivated individuals who are invested in our clients' success.

Please contact our staff for immediate sales support, customer service, order assistance, or help with general inquiries.

Phone Support:
888-748-5121

 

Email Support:
support@pbdirectmarketing.com

Frequently Asked Questions

Additional Support

A: Yes! Our friendly, in-house team of direct marketing experts is available to assist you. Please reach out should you have any questions or concerns.

A: We accept Visa, Mastercard, Discover, and American Express.

A: We are always here to help. Call toll free at 888-748-5121 to speak to a live person immediately.

A: Please email our team at support@pbdirectmarketing.com. We do our best to respond to inquiries within one hour during business days.

Every Door Direct Mail FAQs

Q: What is Every Door Direct Mail®?

A: Every Door Direct Mail® (EDDM®) is a program created by the United States Postal Service®. The program enables advertisers to reach every address within targeted carrier routes, at reduced rates, without the need for additional mailing services, lists, or permits. It is ideal for neighborhood mailings and local market saturation.

Q: How does Pitney Bowes Direct Marketing work?

A: Our website is designed to work in three easy steps:
  • Target the right prospects
  • Create your offer
  • Launch your campaign
There is no experience required and anybody can use it. Get started here.

Q: Do I have to do any paperwork or drop off my mail pieces at the Post Office™ after I order from Pitney Bowes Direct Marketing

A: No. Our expert team manages all of the paperwork and drop offs for you. Just place your order and you're done!

Q: Can I use demographic targeting with EDDM®?

A: Yes. With our new demographic filters, you can identify which carrier routes contain the highest density of ideal prospects. Available demographic filters include: Household Income, Age, Home Ownership, Gender, and Presence of Children.

Q: Does my mail deliver to every address?

A: With EDDM®, your mail delivers to every address/mailbox within your selected carrier routes. You MUST deliver to all residential addresses, however, you may choose to include or exclude business and PO Box addresses at no additional cost.

Q: What is a carrier route?

A carrier route is a group of addresses used by the USPS® to deliver mail in a specific area. ZIP Codes may contain anywhere from several to more than a dozen carrier routes depending on the rural or urban nature of the region.

Q: How do I get counts of local mailboxes for my campaign?

A: Our online campaign builder lets you search your local area to get instant mailbox counts and target the best prospects. Try it here.

Q: Does EDDM® mail deliver inside of an envelope, magazine, or coupon pack?

A: No. EDDM® offers are mailed solo. Your offer will never be inserted into an envelope, combined with other offers, or mailed as part of a publication. EDDM® delivers your offers directly to your prospects, resulting in increased visibility and higher value.

Q: Can I use Pitney Bowes Direct Marketing if I print my own mail pieces?

A: No. Our process is all-inclusive to save time and save money.

Q: What is the average response rate for Every Door Direct Mail®?

A: Your response rate will be affected by many factors including but not limited to: your offer, your reputation, local competition, local economic factors, local events, supply and demand, and even the weather. With this in mind, direct mail is an extremely effective way of reaching new prospects. There is no way to predict response rates or guarantee results with any form of advertising.

Q: What is your refund policy?

A: If your order does not include design, we will provide a full refund if you cancel the order before the piece goes to print (roughly one week before your first mail drop date). If your order includes design service, we will provide a full refund of the design fee if the designer has not started working on your order, and we will provide a full refund of the rest of the order if you cancel before the order is sent into production.

Display Ads FAQs

A: Display ads act like digital billboards consumers see while online. They're primarily used as publicity for a given business, product, or event. When clickable, they increase traffic to websites thereby building awareness of a product, service, or event and converting leads to sales.
A: Consumers live both physical and digital lives. Businesses are growing and gaining market share by embracing multi-channel marketing. Examples of multi-channel pairing include direct mail (EDDM®), email, social media, display ads, as well as television and radio. Using multi-channel marketing influences buying decisions by increasing awareness and demand, which can eventually result in a purchase decision.
A: In today's world, nearly every residence has access to the Internet. Therefore, most homes now have two addresses — a physical street address and a digital IP address. By targeting IP addresses, any business can serve up display ads to prospects in their targeted area while they're simply using the Internet. IP targeting delivers additional impressions in the form of banner ads as consumers browse their favorite online content. Our patent-pending IP algorithm determines the IP address based on the physical street address, which is then used for precise digital ad targeting at the IP/router level. This type of targeting is beneficial for advertisers because it incorporates offline date; i.e.,registered voter lists, customer databases, modeled data and direct mail data.
A: On average, you can target 70% of the households in each postal carrier route. Our display ad service requires a minimum of 25K impressions.
A: Each campaign is unique. An average of five (5) impressions is made to each prospect over the duration of the campaign.
A: The duration of the campaign can be customized for you. The standard run is three weeks in duration.
A: For display campaigns, the pricing is 1¢ each per impression.
A: Once your display campaign is over, we'll send you an email with your performance report. However, you can log in anytime to check the progress of your campaign.
A: Your display ads will be created in various HTML5 formats (leaderboards, small squares, mobile banners, etc) to ensure proper distribution across virtually all sites and content formats.
A: We make every effort to ensure that the display ads do not appear on any gun, drug, or adult-related websites. Ads should not appear on any sites with salacious or illegal content.

Facebook Ads FAQs

A: To advertise on Facebook, you must have an existing Facebook business account. Additionally, you must have Administrative authority to add user roles and change permissions.
A: According to the 2019 Small Business Marketing Survey, social media is the top channel for return on investment. Nearly 70% of Americans spend an average of one hour per day on Facebook. And, 88% of them access Facebook through their mobile device.
Yes. A minimum of 56,000 Facebook impressions is required.
A: After receiving your order, you will receive an email from Taradel requesting "Page Advertiser and Analyst" permission. You must approve and grant this page role to Taradel so that we can manage ads on your behalf. You can remove this permission after the campaign has completed.
A: Taradel offers Single Image or Carousel (multiple, rotating images) Facebook ads.
A: All options and prices are available on our Pricing page.
A: Our platform extracts the physical mailing addresses from postal carrier routes or user-submitted mailing lists. This data is then applied to Facebook's Custom Audience Template. In short, we upload data to Facebook and they are able to match Facebook accounts to physical address data.
A: Yes. Facebook ads may reach multiple individuals (over the age of 13) living at the address in your target audience if they have separate Facebook accounts.
A: Yes. Targeted prospects will see your ads on Facebook across all devices including laptops, mobile phones, tablets, and other devices through which they access their Facebook account.
A: You must submit your payment online (during checkout) when placing an order. You do not have to make any additional payments to Facebook.
A: Taradel does. You do not have to pay Facebook separately.
Generally, Facebook ads have a "flight time" starting the week before your mail delivers into homes and continuing through the week after. You can change this default timeframe to better align with your marketing goals and requirements.
A: All Facebook orders submitted through Taradel must comply with Facebook's Advertising Policies.
A: Yes. Both Facebook and Taradel reserve the right to reject, approve or remove any ad for any reason, in our sole discretion, including ads that negatively affect our relationship with our users or that promote content, services, or activities, contrary to our competitive position, interests, or advertising philosophy.
A: Taradel can send Facebook Ads customers a detailed performance report via email upon completion of the campaign. This report features key metrics and insights such as impressions, reach, clicks, click through rate, page engagement, and more.