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Phone Support:
888-748-5121

 

Email Support:
support@pbdirectmarketing.com

Frequently Asked Questions

General EDDM® FAQs

Q: What is Every Door Direct Mail®?

A: Every Door Direct Mail® (EDDM®) is a program created by the United States Postal Service®. The program enables advertisers to reach every address within targeted carrier routes, at reduced rates, without the need for additional mailing services, lists, or permits. It is ideal for neighborhood mailings and local market saturation.

Q: How does Pitney Bowes Direct Marketing work?

A: Our website is designed to work in three easy steps:
  • Target the right prospects
  • Create your offer
  • Launch your campaign
There is no experience required and anybody can use it. Get started here.

Q: Do I have to do any paperwork or drop off my mail pieces at the Post Office™ after I order from Pitney Bowes Direct Marketing

A: No. Our expert team manages all of the paperwork and drop offs for you. Just place your order and you're done!

Q: Can I use demographic targeting with EDDM®?

A: Yes. With our new demographic filters, you can identify which carrier routes contain the highest density of ideal prospects. Available demographic filters include: Household Income, Age, Home Ownership, Gender, and Presence of Children.

Q: Does my mail deliver to every address?

A: With EDDM®, your mail delivers to every address/mailbox within your selected carrier routes. You MUST deliver to all residential addresses, however, you may choose to include or exclude business and PO Box addresses at no additional cost.

Q: What is a carrier route?

A carrier route is a group of addresses used by the USPS® to deliver mail in a specific area. Zip Codes™ may contain anywhere from several to more than a dozen carrier routes depending on the rural or urban nature of the region.

Q: How do I get counts of local mailboxes for my campaign?

A: Our online campaign builder lets you search your local area to get instant mailbox counts and target the best prospects. Try it here.

Q: Does EDDM® mail deliver inside of an envelope, magazine, or coupon pack?

A: No. EDDM® offers are mailed solo. Your offer will never be inserted into an envelope, combined with other offers, or mailed as part of a publication. EDDM® delivers your offers directly to your prospects, resulting in increased visibility and higher value.

Q: Can I use Pitney Bowes Direct Marketing if I print my own mail pieces?

A: No. Our process is all-inclusive to save time and save money.

Q: What is the average response rate for Every Door Direct Mail®?

A: Your response rate will be affected by many factors including but not limited to: your offer, your reputation, local competition, local economic factors, local events, supply and demand, and even the weather. With this in mind, direct mail is an extremely effective way of reaching new prospects. There is no way to predict response rates or guarantee results with any form of advertising.

Q: What is your refund policy?

A: If your order does not include design, we will provide a full refund if you cancel the order before the piece goes to print (roughly one week before your first mail drop date). If your order includes design service, we will provide a full refund of the design fee if the designer has not started working on your order, and we will provide a full refund of the rest of the order if you cancel before the order is sent into production.
Data & Mailing Lists

A: A mailing list is a database of contacts, prospects, or customers compiled for a specific purpose. Mailing lists are used to deliver communications and ensure the accuracy of account data and related information for a variety of purposes.

A: In addition to real-time data updates where applicable, the Consumer Database is updated quarterly. New Mover and New Home Owner Databases are updated weekly. The Database of U.S. Businesses is updated quarterly. The Database of New Businesses is updated monthly. All data is maintained and updated by DatabaseUSA®. We constantly inspect, verify, and scrub our data.

A: 95% accurate and triple-verified.

A: Triple-verified data requires the use of (3) separate methods to verify a contact record's accuracy. For example: (1) a website registration; (2) the purchase of a new home; (3) a digital or print magazine subscription. Triple-verified data is much more accurate compared to data which is sourced from only one method.

A: Our consumer database of over 220 million residential listings are compiled from data sources including: national directory assistance data, real estate deed and tax information, voter registration data, mail order data, thousands of white pages, warranty cards, and many other sources including magazines, websites, and membership groups. You can trust our experience, our cutting edge technology, comprehensive processes, and our commitment to quality.

A: Yes. Approximately 50,000 New Homeowners are added to our database every week. Our database includes extensive data on over 100 Million homeowners. You can target homeowners by: Home value, length of residence, age, gender, presence of children, marital status, household income, and more.

A: We update New Movers weekly. In fact, there are approximately 200,000 New Movers added weekly. When someone purchases a new home, the transaction is recorded at the local county register of deeds' office. In the majority of states, these records are made available to the general public and are obtained and incorporated into the New Mover Database. New phone connect information is provided by local phone companies whenever a new phone number is connected. On average, records in the new mover file have been in their homes for 3 to 12 weeks when they are made available to customers with most being there for between 30 and 60 days. Records in the new mover file have not been sourced using the USPS National Change of Address (NCOA) product. License agreements with the US Postal Service prohibit the use of NCOA in any way to create a new mover database.

A: Mailing lists can be very broad or highly-targeted. For example, a dental practice may wish to target individuals who meet the following criteria: 15-minute drive time, age 30 to 55, household income of $75,000+, interested in health and beauty, with presence of children.

A: Data usage is subject to all Federal and State regulations. 

A: No. We do not sell email addresses. We specialize in marketing lists and data for direct mail or other marketing purposes.

A: You will need to use software such as Microsoft Word and begin a Mail Merge process with your mailing list. Microsoft provides additional information on the mail merge process on their website.

Personalized Mail Campaigns

A: Personalized Mail is a form of direct marketing that delivers to a targeted audience. By uploading or generating a mailing list, you can segment mail recipients using a vast array of geographic, demographic, behavioral, and life stage data. In many cases, a targeted mailing list can yield better response rates than saturation methods as the recipients may be better positioned to require your products or services.

A: There are several factors that play into your total cost per piece. Your mailing list, all production costs (design, printing, addressing, personalization, etc), delivery options, and postage costs will determine your rates.

A: Turnaround time varies based on the required creative and production processes associated with each order. Generally, the entire process usually takes from two to four weeks to deliver into mailboxes. The creative process (design) usually plays the largest role in determining total turnaround time. Customers who upload their own print-ready artwork usually experience the fastest delivery times. Our online campaign builder enables you to schedule mail delivery at available times based on your selected campaign options.

A: With Personalized Mail, your communications will only deliver to the recipients/contacts featured within your list.

A: We currently offer (3) size options for Personalized Mail Campaigns:

4" x 6" Postcard
6" x 11" Postcard
5.5" x 8.5" Postcard

A: No. Personalized Mail campaigns deliver "solo" to ensure maximum visibility. Your mail piece will never be inserted into an envelope, publication, or shared mail coupon pack.

A: No. Our Personalized Mail service is 100% all-inclusive and designed to help you succeed, save time, and save money. Our automated process includes design options, full-color printing, all USPS paperwork, postage, and delivery to mailboxes. In short, everything you need is included with your order.

A: Like all advertising, your response rates will be affected by many factors including, but not limited to: your offer, your reputation, local competition, local economic factors, local events, supply and demand, and even the weather. With this in mind, direct mail is an extremely effective way of reaching new prospects. However, there is no way to guarantee a particular response rate.

A: Please read our complete Terms & Conditions.

A: Personalized Mail targets specific individuals using a mailing list. If you simply need to reach every household in a specific area, we recommend Every Door Direct Mail® (non-personalized) for additional savings.

Additional Support

A: Yes! Our friendly, in-house team of direct marketing experts is available to assist you. Please reach out should you have any questions or concerns.

A: We accept Visa, Mastercard, Discover, and American Express.

A: We are always here to help. Call toll free at 888-748-5121 to speak to a live person immediately.

A: Please email our team at support@pbdirectmarketing.com. We do our best to respond to inquiries within one hour during business days.

Visual Campaign Builder

A: The Visual Campaign Builder (VCB) is proprietary software that enables the visualization of mailing list data. According to recent studies, 90% of information transmitted to the human brain is visual. The added visual context makes creating accurate mailing lists much easier, faster, and more enjoyable. For example, if you target households with a presence of children, you will see children appear in the VCB. 

A: While the Visual Campaign Builder (VCB) is accurate in a broad sense, certain data points, and combinations of data points, are difficult to represent visually. As such, all information, graphics, dimensions, images, including artists impressions and computer generated images, or visual representations, are for general information only and do not constitute any representation by Pitney Bowes Direct Marketing or by its Agents or representatives.

A: We call them "stickers". For certain data selections, such as marital status, we use stickers to visually represent your data selections. In the case of marital status, we use a traditional diamond graphic to represent an engagement or wedding ring. If you select an interests, such as sports, you might see a soccer ball sticker appear. We do this for data selections that are difficult to represent visually in a more efficient manner.

A: As you build your mailing list, the number of prospects you are targeting will update instantly in the TOTAL PROSPECTS box at the right side of the VCB.

A: At any time, you can view a small preview of your mailing list using the "Show Me A Sample" feature in the builder. This feature enables you to immediately view a about a dozen random samples from your total list.

A: This button provides you with an all-inclusive estimate to launch a complete direct mail campaign with your current mailing list.

A: Yes. The Visual Campaign Builder (VCB) provides you with both. At any time, you can find the raw text version of your data selections at the right side of the VCB under "Data Selections". 

A: You can set the geographic parameters for your mailing list or direct mail campaign using the following options: define a mile radius around your business address, or use a list of ZIP Codes™.

A: Yes. To do so, click on the ZIP CODES™ tab within the VCB and enter one or more Zip Codes separated by commas.

A: In the Visual Campaign Builder, click on the BASIC tab. This tab offers options including: age, income, presence of children, gender, homeowner or renter, and marital status.

A: In the Visual Campaign Builder, click on the HOUSING & FINANCE tab. This tab offer options including: estimated home value, length of residence, credit cards, net worth, and mortgage status.

A: In the Visual Campaign Builder, click on the INTERESTS & HOBBIES tab. This tab offer options including: arts, beauty, collectibles, cooking, crafts, fashion, health, history, home improvement, magazines, motorcycling, outdoor recreation, outer space, photography, politics, reading, self-help, sewing, sports, video games, and wine.

A: In the Visual Campaign Builder, click on the POLITICAL tab. This tab offer options including: conservative, liberal, or independent.

A: In the Visual Campaign Builder, click on the ADVANCED tab. This tab offer options including: ethnicity, birth month, religion, and charity donor status.

A: Click on the large, red SAVE & CONTINUE button located at the right side of the VCB. If you are not logged in, you will be promoted to log in or register a new account. You must have a registered account to save your mailing list. You can provide a unique name for each mailing list that you save for future reference. Once you save a mailing list, you can go back and edit the saved list at any time in the future.

Display Ads FAQs
A: Display ads act like digital billboards consumers see while online. They're primarily used as publicity for a given business, product, or event. When clickable, they increase traffic to websites thereby building awareness of a product, service, or event and converting leads to sales.
A: Consumers live both physical and digital lives. Businesses are growing and gaining market share by embracing multi-channel marketing. Examples of multi-channel pairing include direct mail (EDDM®), email, social media, display ads, as well as television and radio. Using multi-channel marketing influences buying decisions by increasing awareness and demand, which can eventually result in a purchase decision.
A: In today's world, nearly every residence has access to the Internet. Therefore, most homes now have two addresses — a physical street address and a digital IP address. By targeting IP addresses, any business can serve up display ads to prospects in their targeted area while they're simply using the Internet. IP targeting delivers additional impressions in the form of banner ads as consumers browse their favorite online content. Our patent-pending IP algorithm determines the IP address based on the physical street address, which is then used for precise digital ad targeting at the IP/router level. This type of targeting is beneficial for advertisers because it incorporates offline date; i.e.,registered voter lists, customer databases, modeled data and direct mail data.
A: On average, you can target 70% of the households in each postal carrier route. Our display ad service requires a minimum of 25K impressions.
A: Each campaign is unique. An average of five (5) impressions is made to each prospect over the duration of the campaign.
A: The duration of the campaign can be customized for you. The standard run is three weeks in duration.
A: For display campaigns, the pricing is 1.2¢ each per impression.
A: Once your display campaign is over, we'll send you an email with your performance report. However, you can log in anytime to check the progress of your campaign.
A: Your display ads will be created in various HTML5 formats (leaderboards, small squares, mobile banners, etc) to ensure proper distribution across virtually all sites and content formats.
A: We make every effort to ensure that the display ads do not appear on any gun, drug, or adult-related websites. Ads should not appear on any sites with salacious or illegal content.