Digital Ads
Supercharge your EDDM® campaign with “matching” digital ads across social media, websites, and apps.
*Digital ads currently available with select EDDM plans only.
How it works
Design
Upload your art files or get affordable help with design.
Add Digital
Supercharge your direct mail campaign with a digital plan.
Measure
Track phone calls, clicks, and other key engagement metrics.
Digital product options
Facebook Ads
Social Media Advertising
Google Display Ads
High-visibility banner ads
Email Offers
Direct Mail Outreach
Boost your ROI with direct mail + digital ads
High Frequency
Digital ads reach your target audience on a consistent, often daily basis, so that you never miss an opportunity.
Laser-targeted
Run digital ads to the same target audience that receives your postcards to make even deeper connections.
Designed for clicks
Digital ads are designed to maximize performance — and send traffic to your website, app, or social media page.
Trackable
Every digital advertising impression, click, share, and engagement is measured and used for future optimization.
Fast Response
Digital ads start working as soon as they launch. Most advertisers see a steady increase in traffic, leads, or sales almost immediately.
Return On Investment
A 2021 survey of small business owners revealed that direct and Facebook ads were top revenue drivers.
Facebook ads
Facebook ads “match” your direct mail offers and reach your target audience online. By advertising with direct mail and Facebook ads, your campaign reaches prospects with much higher frequency — for better results and higher return on investment.
Product Details
- Includes free design service (with direct mail purchase)
- Single or carousel image ads
- Ads run directly in user account Feeds (as they scroll)
- Includes logo, text, image, headline, offer, call-to-action, and URL
- Track reach, impressions, clicks, CTR, and engagement metrics
Google display ads
Display ads (also know as banner ads and digital billboards) run across Google’s vast network of websites, apps, and platforms. We design your display ads to “match” your postcards, so that prospects see your ads everywhere online. Display ads locally-targeted, cost-effective, and play a key role in building brand awareness.
Product Details
- Includes free design service (with direct mail purchase)
- Ads appear as :digital billboards" online
- Multiple standard banner sizes and formats
- Ads run across Google's network of sites, apps, and platforms
- Includes logo, text, image, call-to-action, and URL
- Track impressions and clicks
Email ads
Emails "match" your direct mail offers and deliver only to opted-in members of your target audience. Our email source data is derived from ecommerce websites, consumer surveys, travel, retail, newsletters and other response based sources in full compliance with all state and federal laws. Email provides another highly-visible and effective touchpoint for your business, and our strict compliance with email regulations ensures that your message only delivers to triple-verified, opt-in email records.
Product Details
- Includes free design service (with direct mail purchase)
- Email offers delivered to matching, opted-in consumers (we are CAN-SPAM compliant) in your target ZIP Codes
- Response, HTML format
- Includes logo, text, image, headline, offer, call-to-action, and URL
- Track deliveries, opens, and clicks
